Krave Beauty Produkte in Kreisen auf einer grünen Hintergrundfläche.

Krave Beauty: Everything you need to know

Love skincare brand Krave Beauty, founded by Liah Yoo, as much as we do? With us you will learn the impressive story behind Krave Beauty.

You love Krave Beauty as much as we do? In this article, you'll learn why Krave Beauty revolutionized the cosmetics industry with its novel approach and why we find Krave Beauty so inspiring.

What does Krave Beauty stand for?

If you're a fan of K-Beauty and interested in the skincare scene, then you've probably run into Krave Beauty at least once. Contrary to the more-more-buy-more approach of many other cosmetic brands, Krave Beauty is defined by targeted skin care that is limited to the essential steps of the facial care routine. Instead of having twenty different products in their range, they are currently concentrating on three core products, consisting of a cleanser, sunscreen and face cream, as well as two complementary products, consisting of a serum and an exfoliating toner.

The brand stands for realistic values ​​in beauty, because their cosmetics offer neither quick solutions nor amazing immediate results. All of their products are vegan, cruelty-free, and free from fragrances, essential oils, and dyes. They stand for mild skin care that works for sensitive skin and supports the skin barrier. Honest communication with the customer is very important to Krave Beauty and honesty is something that customers value in an industry so full of empty promises and misrepresentations. And true to Korelu's motto, they aim for healthy skin instead of flawless skin!

Why was Krave Beauty founded?

Krave Beauty was started by Liah Yoo because she was overwhelmed with the amount of products in the Korean skincare routine and couldn't find any solutions to her acne. She was lost in the world of skincare and the promises it made to her. In the desperate search for a miracle product, her skin became increasingly sensitive and unhealthy. So she founded Krave Beauty to block out the noise of the cosmetics industry and instead focus on what her skin really needs. Founding Krave Beauty marked a fresh start in Liah's face care journey, and today her skin is healthier than ever.

Krave Beauty's journey to sustainability

When Krave Beauty was founded, they wanted to create a brand for people who are overwhelmed by the amount of skincare options. After two years, they realized that superfluous skin care is not only a problem for people, but also a burden on our planet.

Recycling and reusing products is helpful, but to be truly sustainable you need to go back to the other "R" that we often forget: reduce. Therefore, Krave Beauty's mission is to encourage the world to slow down. They encourage companies in and outside the cosmetics industry to produce responsibly and reduce unnecessary overproduction in order to reduce their ecological footprint. They want you to shop more consciously to avoid us buying products we don't need.

The packaging was Krave's first big step towards becoming a more sustainable company. Many of their products are mostly or fully recyclable. However, when it comes to packaging materials, sustainability is not always black and white and one option is not always automatically better than another. There are a lot of factors to consider.

To truly understand the impact their products have on the planet, Krave Beauty have conducted an in-depth sustainability analysis of the full lifecycle of their products, covering aspects such as manufacturing and transportation.

More about the founder

A picture of Krave Beauty founder Liah Yoo

Liah Yoo grew up between Seoul, Korea and the United States and graduated in Spatial Design from Ewha University in Seoul in 2013. In 2015 she started her very successful YouTube channel, on which she currently has more than a million subscribers. Liah's focus on skincare has earned her industry recognition as a beauty expert. Her deep understanding of cosmetics and skin care paired with her down-to-earth nature and likeable demeanor make her a popular content creator. In 2017 she founded Krave Beauty and the rest is history!

Matcha Hemp Hydrating Cleanser

Price: $16

An antioxidant-enriched gel cleanser that's as easy to use as it is effective. The smooth formula creates a silky lather on the skin that sweeps away impurities and irritants that have built up throughout the day. And the best part? After cleaning, the skin neither feels dry nor tight.

If you wear make-up, we recommend that you first remove your make-up with a cleansing oil or cleansing balm. The cleanser is excellent for dry or normal skin. But the facial cleanser is also ideal for combination to oily skin for mild morning cleansing. It has almost no odor and is also suitable for sensitive skin.

The formulation is very gentle, green tea water and glycerine are the first to be found in the ingredient list. The contained surfactants are very mild and numerous skin-soothing plant extracts are included.

Oat So Simple Water Cream

Shown is Krave Beauty's Oat So Simple Water Cream

Price: $28

A lightweight, cooling moisturizer that feels like an instant hydration on the face. It absorbs quickly and is odorless. The face cream is a good base, but it also means it has a very reduced list of ingredients. The oat extract it contains is a great ingredient to soothe the skin. We recommend it for normal to combination skin, it probably won't be rich enough for dry skin.

Great Barrier Relief

It's Krave Beauty's Great Barrier Relief Serum

Price: $28

A creamy, nourishing serum that soothes signs of sensitivity and nourishes skin without a greasy aftertaste. A blend of nourishing oils counteracts irritation, pigment spots and blemishes caused by a compromised skin barrier.

The Beet Shield

It's Krave Beauty's The Beet Shield sunscreen

Price: $20

A lightweight, soothing sunscreen that protects skin from environmental aggressors. As the name suggests, the chemical sunscreen contains beet root extract, which is rich in antioxidants. The sunscreen works great under make-up and doesn't leave a white cast even on darker skin tones.


Krave Beauty chemical peel can be seen.

Price: $25

A gentle yet effective exfoliant that reduces skin texture and lightens pigment spots. Kale-Lalu-yAHA contains 5% AHA, which removes excess dead skin cells and makes pores appear smaller. It also contains numerous soothing plant extracts, postbiotics and panthenol.

Where can you buy Krave Beauty in Germany?

Officially, Krave Beauty can only be bought on its own web shop , which unfortunately does not currently deliver to Germany. If you see the products offered in other shops, we strongly advise you to keep your hands off them, because the authenticity of the products cannot be confirmed here and the products are also resold without the knowledge of the brand.

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